COOPOP is a global electric motorcycle brand founded in 2019 by Shincheon Lee,
a visionary designer from Busan, South Korea.
With over 25 years of experience in the motorcycle design industry, Shincheon Lee
has worked with brands across Korea, the U.S., Italy, Japan, China, and Taiwan,
shaping the identity of motorcycles worldwide.
His journey began at Daelim Motorcycle (formerly Daelim Honda) in Korea,
where he started his career as a designer. Later, he went on to establish
MARZO DESIGN, a renowned motorcycle design studio in China.
Driven by a passion for simplicity, freedom, and beauty in motion, Shincheon Lee
founded COOPOP to bring his vision of innovative, high-quality electric motorcycles to life. Today, COOPOP products are sold in over 30 countries, bringing cutting-edge design and technology to riders around the world.
"Sophisticated, minimal beauty in harmony with function."
At COOPOP, we design more than machines — we design experiences.
Each model is crafted with a design language that balances:
Visual elegance
Riding joy
Ergonomics
Functional precision
No unnecessary complexity. Just clean lines, pure emotion and seamless usability.
This is our promise.
